#Marlboro blue tv
#Marlboro blue free

While Philip Morris was concerned about the campaign, they eventually gave the green light.

The cowboy was to have been the first in this series. The proposed campaign was to present a lineup of manly figures: sea captains, weightlifters, war correspondents, construction workers, etc. The repositioning of Marlboro as a men’s cigarette was handled by Chicago advertiser Leo Burnett. The red and white package was designed by designer Frank Gianninoto. To this end, the filter had a printed red band around it to hide lipstick stains, calling it “Beauty Tips to Keep the Paper from Your Lips”.

In the 1920s, advertising for the cigarette was primarily based on how ladylike the filter cigarette was, in an attempt to appeal to the mass market. Marlboro is the best-selling cigarette brand in the world since 1972. As of 2017, Marlboro had 40% market share in the United States, more than the next seven brands combined. Richmond, Virginia, is the location of the largest Marlboro cigarette manufacturing plant. It is, ultimately, the perfect place to put all your worries aside and start smoking.Marlboro is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA (a branch of Altria) within the United States, and by Philip Morris International (now separate from Altria) outside the United States.

#Marlboro blue free

Marlboro country is a place where men can be free (of daily problems), where they can simply enjoy the benefits of nature and smoking altogether. It's so effective that it is perceived as a cultural and social reference in many movies and books dealing with cowboys and with the traditional American way of life. so is smoking.Įven if this image is very close to clich?, if not a clich? in itself, it became one of the most influential images in the tobacco industry of the 20th century and few other brands (like Kent, Camel, and Lucky Strike) can fight against it effectively. Horses are a sign of power and freedom and.So it must be a relaxing act for each and every man out there, irrespective of other details, such as cultural background, social status, etc. Smoking is associated with enjoying nature and loneliness in wilderness.In this context, smoke seems the logical fifth element in the series. This renders the elemental forces behind the scene: the water, the earth, the fire, and the air. During his ride, he usually reaches a lake or a river and sets a fire in the evening time.The cowboy is generic as such, he represents the American man, free, confident, and reliable.

#Marlboro blue tv

In these TV spots, the cowboy always rides a horse, which is a symbol of elegance, grace, and good tastes.

To answer these questions, we had to analyze the image closely. What is the secret behind the Marlboro country advertising campaign which changed the face of this brand from a product designed for women to a cigarette especially created for men ? What is so special in the set of classic advertisements with a cowboy riding his horse in a beautiful setting ? And, even more important, why is this image so important that it has become emblematic for an entire generation of smokers ?